Welcome to your guided Ideal Customer Profile (ICP) Builder - a step-by-step workspace designed to help you define exactly who your best customers are, so your marketing and sales teams focus only on high-fit opportunities.

📌 Why This Matters

Companies with a well-defined ICP close deals 68% faster and improve win rates by focusing on the right customers, not all customers.

⏱ Estimated Time

60–90 minutes to complete all steps.

🛠 How to Use This Template

1. Follow the steps in order - each section builds on the last.
2. Use the provided examples as a guide, but customize them to suit your specific business needs.
3. When finished, share your Master ICP Card with your sales, marketing, and customer success teams.

🚀 Quick Start Navigation

Step 1: Company Attributes

Step 2: Buyer Personas

Step 3: High-Value Problem Sets

Step 4: Buying Triggers

Step 5: Exclusion Criteria

Master ICP Card - Table Sample